Where Pinterest Meets Google: The Pinterest Keyword Secret

Before you publish a new post, you likely do keyword research to see which long-tail phrases to target for Google. But are you doing the same for your Pinterest strategy? There is a hidden place where these two search giants meet—and it’s the key to doubling your traffic.

Let’s say you want to write an article about making things out of pallets. You might use a keyword tool, settle on the phrase "pallet projects," and then head over to Google to check out your competition.

The "Two-for-One" Traffic Win

When Pinterest ranks #1 on Google for a topic, and your pin ranks #1 on that Pinterest topic page, you win twice. You get traffic from people clicking your article directly from Google search resultsAND from people who click through to Pinterest first and then find your pin.

I've seen this happen with terms like "preserving cucumbers." My article might hold the #2 spot on Google, but the #4 spot is often a Pinterest page where my pin is featured in the top row. It effectively allows you to dominate the first page of search results with multiple entries.

How to Use This Secret

To make this strategy work for you, you need to change how you choose your keywords:

• 1

  Research Before Writing: When choosing a blog post topic, look for terms where Pinterest is already ranking on the first page of Google.

• 2

  Target Keywords on Both: Even if you don't target the keyword for your Google SEO, be sure to target it on Pinterest. Use that exact phrase in your pin title, the first sentence of your description, and your board name.

By aligning your Pinterest keywords with Google search trends, you aren't just chasing a social media algorithm—you are building a long-term search engine powerhouse that works while you sleep.