There are a million Pinterest strategies floating around the internet, but which one is right for your blog? There is no one-size-fits-all approach. Every niche, audience, and account age requires a different touch. Here is how to find the pinning strategy that works best for you.
Consistency is Key
The most important part of any strategy is to pin consistently. You need to get your content in front of potential readers daily. If you have a newer account, you'll need to be more active—pinning both your own content and high-quality pins from others—to show Pinterest that your account is relevant and helpful.
If you have an established account, you have more leeway because your older pins are already circulating. However, staying active with fresh images for your top-performing posts is essential to maintaining your reach.
The 80/20 Rule: Pin Your Best Stuff
In blogging, it’s often said that 80% of your traffic comes from 20% of your posts. Identify those "unicorn" posts that perform well no matter what. These should be in your constant rotation.
Check your Pinterest Analytics and Google Analytics monthly. If a post is gaining traction, give it more fuel by creating new, fresh images for it.
Pro Tip
The Power of Fresh Images
Pinterest loves "Fresh Pins." You can have 3 or 4 different images for a single blog post. This allows you to pin the same article frequently without the algorithm flagging it as repetitive content.
Rework What’s Not Working
If an article you love is falling flat on Pinterest, don't give up on it—rework it. Create an image with a vastly different style or a more provocative headline. Rewrite the pin description to target different keywords. Sometimes a small tweak is all it takes to go from zero to viral.
Mix Your Boards
While group boards are a popular way to reach new audiences, don't ignore your personal boards. Your personal "Best of [Your Blog Name]" board often has the highest engagement because it’s followed by people who specifically wantyour content. Ensure your daily schedule includes a healthy mix of both.
Related Reading
How to Track Pin Performance with Google Analytics →Never Stop Learning (and Tweaking)
Pinterest is a business, and they are constantly changing their platform to improve the user experience. This means your strategy must be fluid.
Listen to the experts, but always verify their advice against your own data. What works for a food blogger might not work for a homeschool or design blogger. Take new knowledge, apply it to your account, and watch the results carefully.
The "best" strategy is the one you can stick to consistently. Be observant, stay creative with your images, and let the data guide your next move!